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Alexa Chung’s new app Villoid gives us the best of Instagram, Pinterest, Tumblr and online shopping all in one. Whether you love to hate her or hate to love her, Miss Chung’s new app delivers us an online store unlike any other.

User’s can follow their favorite brands (Burberry, ACNE, ASOS, Chloe), and others much like Instagram. You can then post images of clothes, products or looks (think of the Tumblr reblog) to “style boards.” Here, you can brainstorm different ideas, get inspired and build up your personal profile. Conveniently enough, the app lets you buy the clothes directly in a hassle-free “buy” feature.

“It” girl Alexa Chung is clearly progressing into the world of business and e-commerce after the release of her book in 2013. She recently signed off on Instagram as “Alexa Zuckerburg-Chung” and we can’t wait to see what else she has in store for us!

Written by Alessandra Licul