Summer’s over people. Get those lively synth tunes about not letting the night escape us out of my face. The season of hibernation is upon us, and to help us soundtrack the cyclical death of all leaves is Avi Jacob. Be appreciative.
Jacob’s latest single, “Pickup Truck“, is an Americana wet dream from beginning to end. You’ve got a sweet acoustic guitar being masterfully plucked throughout, pickup trucks, lyrics alluding to a father being disappointed in his son. These are the pillars of our great country, and Jacob builds a beautiful house of music with them as his supporting base. This is the environment Jacob is most comfortable with.
Just watch the video of him performing “Modest Man“ below. It’s just him wailing on his guitar in the woods as he sings his heart out. There probably isn’t another person around for miles. What’s truly great about the video is how authentically homemade it is. No hi-def camera showing close up shots of him from all different angles, no detailed cinematography of the surrounding elements either. It’s simply a camera on a tripod set up on the back porch filming Avi Jacob perform. That’s it.
The idea of a truly genuine artist feels somewhat out of place in 2016. Every persona, as well as every song, tends to get workshopped ad nauseum. The true persona is there at the core, but everything built around him or her are half-truths and hyperbole. It obviously makes for great entertainment, but it’s always bittersweet realizing that the person making such human and relatable art isn’t actually relatable (or even that human) in real life whatsoever. However, every line that Jacob powers out of his soul affirms that what’s being said is 100% him.
Because of this, Avi Jacob doesn’t have the wildest of web presences. He has a total of 79 tweets. His Facebook is only used to promote his performances. And from what it looks like, his website doesn’t even work. It’s doubtful that any of this bothers him though. Because it genuinely seems as though he is an actual rogue folk music folk tale who jumps from town to town by trading a song for a bed and some hot supper.
Maybe it’s all just a ruse and he’s secretly been a millionaire method actor researching for his next role this whole time. Inside Llewyn Davis desperately needs a sequel, so it would make sense. Other than that scenario, Avi Jacob is most likely the real deal that Folk music needs right now. His voice is passionate and his songs are beautifully heartbreaking. What you see is wholeheartedly what you get.