Most people use at least one form of social media, be it Facebook, Twitter, Instagram or some other platform. Many of us are active on multiple networks. Simply put, the internet has changed the way we interact with others. A byproduct of this interconnectivity is the attention to our online presence. With editing and selection, social media users can create an online identity that may, or may not, accurately represent who we are.
Beme, a video-sharing application launched as a beta version in July of 2015, is re-envisioning the nature of social media. When sharing on Beme there is no way to edit what you are posting. You don’t even have to look at your phone.
Created by vlogging icon Casey Neistat and former Tumblr VP of Engineering Matt Hackett, Beme is an attempt to bring authenticity back into social media. In the words of Neistat, “[Beme] is a platform to share your perspectives, to share your world with video, and to see other people’s perspectives via video that you can trust, that’s real.”
Here’s how it works: Beme uses the proximity sensor on your phone’s camera to begin recording videos up to 8 seconds long. By covering your phone’s sensor, Beme records what you are actually seeing and then automatically posts it online. There are no filters, no hashtags and no way to preview clips. To take a selfie, flip the phone around and repeat the process.
You can also record by tapping and holding a camera icon within the app, but the video recording screen remains black until the clip is posted. This helps to counteract issues when recording with devices without a proximity sensor, or if covering the sensor makes it difficult to capture what you want to record, while maintaining Beme’s unfiltered nature.
Beme users can fill up their personal Beme profiles with clips for people to view and share reactions to other people’s videos. The result is a unique, unaltered insight into the way that people experience the world. When other users view your Beme videos the app even notifies you that, “1 person has spent [insert seconds] as you.”
Beme has a lot of the same flavor as Casey Neistat’s daily Vlog. The videos of his life make a point to maintain an honest relationship with his audience. Although edited in Final Cut Pro X, all of Neistat’s YouTube videos have a raw and unscripted feel, the same sensation you get when using Beme.
The app’s interface is intuitive, but may be challenging if using Beme is your first foray into social media. Other than a short introductory video and walkthrough after launching the application, Beme doesn’t give you much direction for navigating the app or posting your videos. That said, figuring out Beme’s nuances can be accomplished by tinkering with the app for a few minutes.
After encountering some issues following the initial launch, the Beme team went back to the drawing board and produced a product that is a fresh and innovative approach to social media. Now out of the beta-version, Beme is on full-release for iOS and Android platforms, and can be downloaded in the App Store and Google Play.
Enjoyable Casey Neistat vlog: breaking up is hard to do