BROODS: NEW ZEALAND’S LATEST POP WONDER

Name every band you can think of from New Zealand.

Most people will say Lorde. Some people will also say Flight of the Concords. A few people might say The Naked and The Famous or Kimbra. Those few people might also know Broods, but that could be changing soon.

The band is made up of the Nott siblings, Georgia and Caleb. Georgia providing the lead vocals and Caleb on production as well as a wide variety of instruments. Their anthemic electro-pop tracks contain melodies that will have you hooked from the first listen. They released their first single, “Bridges” online in October of 2013. The track was quickly picked up by music outlets and quickly reached 200,000 streams in just a week. Comparisons to Lorde came immediately. Beyond the darker, catchy electro pop sounds and female lead singer from New Zealand, Broods has worked with producer Joel Little who produced Lorde’s hit single “Royals.” While those comparisons rolled in, Broods was determined to have an identity of their own.

Broods released their sophomore effort, Conscious, on June 24 this year and it is poised to gather a large number of new fans for the duo. This album takes a slight departure from their 2014 debut album Evergreen. Caleb Nott calls it “…a punch in the face compared to the last one. Evergreen was very subtle and airy, this one really goes for the throat.” The contrast in sounds can be easily seen in the opener of each album. Evergreen’s opener “Mother & Father” shuffles along with a chamber pop type groove while the Conscious opener “Free” begins with Georgia repeating the phrase “I’m free…I’m free” before dropping into a heavy, industrial pulsing rhythm that opens up into a chorus expansive enough to explore for days.

The curse of the sophomore slump was very real for BroodsTheir debut Evergreen won a plethora of awards including Album of the Year, Best Pop Album and Radio Airplay Record of the year for the song “Mother & Father” at the 2015 New Zealand Music Awards. Broods also won Best Group. Following up a debut of that nature can always be hit or miss. However, it’s safe to say they have delivered a sophomore album that does everything except slump. Riding on the same wave of popularity as Chrvches and Purity Ring, Broods is proving that they can not only write airy, swirling pop songs but also heavier, mysterious tunes that maintain the same heartfelt lyrical content. A great example is the overly catchy track “Heartlines” that was co-written with Lorde.

Broods is now located in LA and is taking off a North American tour starting August 1 in Washington DC with Jarryd James.

The band also has an interesting quiz on their website. Curious which song from Conscious fits the moment you’re currently in the best? You can take a two question quiz that will give you the perfect Broods song to soundtrack the moment you’re in. “Hold the Line” was chosen by the site for the soundtrack while writing of this article.