ELEAGUE PARTNERS WITH TWITTER FOR ESPORTS STREAMING

 

On July 29 and 30, Twitter presented its first live streamed eSports event, showcasing CS:GO (Counter-Strike: Global Offensive) teams as they battled it out for the ELEAGUE championship.

This coverage was the result of a partnership between ELEAGUE, a professional eSports league, and Twitter.  The event was held at Cobb Energy Performing Arts Centre in Atlanta, Georgia, and according to a Turner press release attracted some of the world’s elite CS:GO teams.

The fact that Twitter is breaking into the eSports streaming community has some people wondering if this will result in market competition between other popular eSports streaming platforms such as Twitch.  That said, Twitch provided coverage of the ELEAGUE championship alongside the Twitter stream.  According to the ELEAGUE news release, live streaming coverage was available for all three matches of a best-of-three series, on both Twitter and Twitch.

Twitter is the native social platform for eSports and this partnership provides our passionate fans with an additional opportunity to consume ELEAGUE content as we reach the pinnacle of our first season,” Christina Alejandre, General Manager of ELEAGUE and Vice President of eSports, Turner Sports

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According to the press release, matches were also live-streamed on TBS, which is a part of the Time Warner company Turner.  ELEAGUE was created through a partnership between Turner and WME.

According to the press release, at the ELEAGUE event, Twitter was used primarily for providing highlights, memes, stats and scores, alongside content from Periscope, a video streaming application Twitter acquired in 2015.

Despite the fact that Twitter is taking a place alongside other streaming applications, it is clear that they are expanding their marketability. At least at this point that doesn’t necessarily mean that it will push out other streaming platforms, but it is clear that Twitter is trying to increase the audience that they can reach in various different ways. 

Twitter has been a staple in the gaming community for some time, what with interaction from professional players with one another, building event hype, etc.  Now, it appears Twitter is moving from the background to the main stage, and taking its place as an active participant in the eSports experience.

According to Anthony Noto, Twitter’s Chief Financial Officer, eSports fans have been using Twitter to check up on events in competitive gaming.

“Gamers are one of the largest and most engaged audiences on Twitter, and we are thrilled to partner with Turner and WME I IMG to bring them the live content from ELEAGUE and Twitter commentary they are already looking for, all on one screen,” – Noto

While this ELEAGUE competition was the first live streaming eSports event on Twitter, it is almost certain that it won’t be the last. We may see Twitter stats popping up in some fan-favorite competitive games soon, such as League of Legends, Dota 2, Smite and more.

For more information check out the ELEAGUE press release – HERE 

Featured Image Source – Aban Tech