MELO-X KNOWS WHAT IT TAKES TO CATCH BEYONCE’S ATTENTION

MeLo-X  is traveling at warp speed. Pedal to the metal. The Brooklyn-based multimedia artist has a boundless artistic vision that rejects the conventional division lines between sight and sound.

Although best known for his collaborations with Beyoncé—the free-spirited rapper and hip-hop producer has also directed and scored films, designed art installations that they have at the MoMA and Guggenheim, is a trending fashion tastemaker and an advocate for staying grounded and true to your roots.

It would be difficult to find an artist in Brooklyn with a more varied palette than MeLo-X, and that’s saying a lot.

Yoncé-X

The self-proclaimed Renaissance man—born Sean Rhoden—got his first big break in 2014 following the release of Beyoncé’s self-titled surprise album. MeLo-X released an unauthorized collection of remixes titled Yoncé-X EP  which when picked up speed and went viral, eventually catching the attention of Queen B herself.

And there’s no one more powerful, more influential in the music biz than Beyoncé.

Pop artists are often treated as gods living among mortals—transcending human existence and amassing devout worship. If ever there was a pop artist that fits—if not demands this treatment from her fans—it would be Beyoncé Knowles.

Lemonade

So when MeLo-X was asked to co-direct the accompanying film scores to Beyoncé and Jay Z’s On the Run Tour, he jumped at the opportunity and didn’t look back.

Soon he was flying out to LA to help Beyoncé co-write and co-produce tracks “Hold Up” and “Sorry” off her 2016 album Lemonade.

Keep in mind, producing a Beyoncé album isn’t a typical of the industry. Rather, to visualize the scale of such a project, it’s easier to liken the undertaking to that of a Hollywood blockbuster—dozens of writers and producers converge on each track to produce the most immaculate, pungent production possible. But that’s exactly where MeLo-X excels—collaboration.

His sparse productions, often centered around spaced-out percolating frequencies, give a dark, spatial depth to the music he touches—his voice is understated yet distinct at the same time.

Curate

Both his overall aesthetic as well as his affinity for collaboration are in full view on his 2015 solo CURATE EP which features music from buzzing hip-hop artists Little SimzKilo Kish, and Raury—he also released an interactive app to accompany the EP allowing fans to create their own remixes.

2016 has been nothing short of a whirlwind for MeLo-X. He hit the year off with another remix collection, titled Adele-X, centering yet again on the music of a pop music enigma as his subject.

MeLo-X  also recently released a track with glitch-centric electronic artist Machinedrum called “Angel Voice”—as well as helping produce track “Cleopatra” for up-and-comer Queens-via-Bengal hip-hop buzz magnet Anik Khan.  While it might be impossible to tell what MeLo-X will take on next, it’s certain he won’t be slowing down his pace anytime soon.