Remember when MTV played actual music videos? I honestly can’t remember the last time I saw an MTV music video. Vh1 had it going for a while, but now both channels are overwhelmed with shitty reality shows voiding themselves completely of music. Well, never fear because My Jam TV is the new MTV! The company started last year and is rapidly growing, spreading to London and China, getting on Sky TV, Roku and soon on Apple TV. My Jam TV is causing some major waves.
Here is the real break-down of what it is: It’s a channel where artists pay to have their music videos played on the air in an ever shifting rotation.
What this means for the viewer: An endless stream of music videos of all genres from new and growing artists. We scored a few minutes with CEO, David S. Zucker, and talked about it’s inception and its plans for the future:
Where did the idea for My Jam TV come from?
After MTV started to die, I talked with my partner, Russ, about how there is nothing that really shows music videos and new artists anymore. I then asked if he wanted to start up a channel that does exactly that. He was a tiny bit unsure but I told him, “We have nothing to lose, why not?” And so we did it. We’re trying to get the word out there so that the independent artists know who we are and that they know it isn’t just another YouTube, it’s a station that is on constant rotation and people all over the world will be able to see who they are. Its tough to start, but little by little we’re trying to get out there and help the independent artist, that’s what it is about.
How does it work for the viewer and artist?
We want to educate the artist. We will broadcast their music video many times throughout the month, they get to build their own fan page, be on a radio show, a chance to be on live TV and play on the air. We also offer digital distribution with the artists to the viewer, but unlike most companies, 100% of the money from buying music goes straight to the artist.
You are broadcast all over the world, are you open to other languages?
We are mostly English right now, we do have a few Chinese bands actually and their stuff is incredible, so in other words, yes we are open to other languages. We would love to also get into the Latino community and even have a separate Spanish channel and possibly other language specific channels down the road.
What do you see for My Jam TV five years from now?
I see us having multiple channels for the various music genres, a hip-hop channel, rock channel, country and so forth. We want all sorts of music on My Jam TV, letting people explore genres they normally wouldn’t. We want to give an opportunity for artists to grow, expand and let people worldwide experience something new.
So for our readers who love new music, you know what to do. The indie channel is right up our alley, sticking it out for the underdogs. If you’re an aspiring artist, they offer a great way to get your name and music out there. Check out their website and enjoy this awesome endless flow of music videos.