I’ve been using Tidal for a few months now. When I first joined, I thought that it’s horribleness was just a meme meant to make fun of Jay-Z and the product itself wouldn’t be so bad. As it turns out, all of the hype is to be believed. Tidal is horrible. I don’t even want to go into detail about it, please, just take my word for it. Do not use Tidal. Jay-Z, one of my all time favorite rappers, had lead me down a rotten path.
But because I’m lazy, and because I know he’s gonna get Kanye too keep Cruel Winter exclusive to Tidal for at least a month, I’m sticking with the misery like a 1950s marriage. Ever since I’ve drastically lowered my standards, it’s actually been pretty okay, kinda! So when the Brooklyn rapper’s streaming service kept sending me alerts last week, insisting that I listen to Pusha T’s new single “Drug Dealers Anonymous” featuring Jay-Z, I naturally obliged.
What followed that was a less than an ideal experience. Holding up his end of the Drug Dealer bargain, Pusha had his exemplary cocaine kingpin raps front and center as usual and I was grateful for every second of it. After Pusha came Jay-Z, which is when things got ugly.
Having already expressed some real hatred over hashtags and retweets on his last record, Jay is no stranger to showing flashes of his true corny middle aged dad self. However, that was three years ago, and all of his paternal cantankerousness was spread across Magna Carta Holy Grail well enough for it to be a non-issue. His Corny Dad levels have increased dramatically since then, though. He is now fully infected with Corniness.
The verse Jay had on “Drug Dealers Anonymous” was ripe with a myriad of ‘Back In My Days’ to choose from, as well as an attempt to reach out to us snake people™ by ending it with him saying “Damn, Daniel” in an all too sincere fashion. Yes, “Damn, Daniel.” The internet meme that has swept the nation. And to counterbalance that, he went into the Hip Slang time machine to retrieve ‘Bling Bling’ from 1999 a few lines prior. It was rough. And that’s without even even mentioning the ‘Google Me, Baby’ part.
Seriously, it was rough.
To put it lightly, 2016 hasn’t been the best year for Jay. It’s bad enough that he’s lost his touch as a rapper and Tidal continues to get nothing but venom from the masses, but after Beyonce released Lemonade, her world-stopping, deeply personal memoir of an album about unfaithfulness, his image has taken quite a few blows. If we kept track of rapper approval ratings, his would be at Bush levels right about now.
What he needs is a shift in tone. It would tarnish his legacy if he tries to release another album, or if he continues jumping on these tracks, only to embarrass himself. His now rampant Corny Dad aesthetic does not mesh well in the world of Hip-Hop, but there are other outlets more accommodating to this behavior that needs to be embraced as a way to build up some much needed love.
It’s possible he can redeem himself by simply coming off as a relatable father who makes uncomfortable jokes and wears questionable clothing. None of this is a stretch for him. So what can he possibly do to help him be seen as this new persona to the public eye? Simple: star in the next Grown Ups film.
For those who don’t know, Grown Ups a huge buddy comedy centered around Adam Sandler, Kevin James, Chris Rock, and David Spade. They all each have a wife, kids, or at least some type of adult responsibility, which is crazy because, like, they’re still basically kids themselves! And boy, oh boy, when they get together, it’s like they’re back in high school all over again. Whether it’s having fun objectifying their friend’s daughter as a group activity, or public urination, these guys know how to let loose.
Also, if you’re into a little more ‘headier’ comedy, don’t worry, Sandman and Co. have just the thing for ya: Toe based puns! Seriously, nothing makes me smile more than seeing Chris Rock, one of the most thought provoking stand-up comedians of all time, call his mean step-mother ‘Toe-bocop.’ You know, like Robocop, the Peter Weller vehicle. I’ve seen each Grown Ups movie at least 10 times.
I honestly have no clue if they’re even planning on making a Grown Ups 3, this is is all speculation. But if they ever do decide to go for the trifecta, adding Jay-Z to the fold would give this franchise brand new legs. Just imagine all the stale ’99 Problems’ jokes they’d let fly without consequence, never leaving out his penchant for ‘Back In My Day’-ing. Would Jay be able to bring his buddy Memphis Bleek along for the ride? Grown Ups can be the one hit Bleek’s been missing his whole career.
And perhaps the most important benefit here is that it would be hard for the outside world to view Jay as a sexual entity after 90+ minutes of slapsticky pratfalls and inane fart jokes. From a multitude of personal experience, I know this to be true. Beyonce will never have to worry about another affair after Jay unwittingly eats a sandwich that David Spade sneakily put dog poop in after he pulled off a successful “made you look” as a distraction. This seems like a win-win.
By choosing to hone in on a softer, more affable side to his personality, Jay-Z would do wonders rebuilding his good name. Right now, he’s nothing more than a cheating entrepreneur who probably wears a fanny pack when he raps. All he has to do now is stop the rapping and embrace the fanny pack. Giving up being cool can be challenging for someone of Jay-Z’s stature. Thankfully, the entire cast of Grown Ups knows exactly what he’d be going through, as they’ve been through it themselves.