SXSW SPOTLIGHT ON: MAINLAND

With their feel good vibe, and button down shirts, Mainland brings a California feel to the East Coast. Even their name reminds me of a classic surf-rock band, however there’s no surfing in New York.

Mainland is a Brooklyn based four-piece who recently put out an EP called Outcast. Sunny yet dark, their eclectic mix of West Coast pop and East Coast punk gained the attention of bands including Atlas Genius and Marianas Trench.

While more recently the term “vintage” has been used to describe anything quirky the band actually has a real vintage aesthetic that’s fun and fresh. I don’t feel like I’m watching a sad “Grease” parody when I’m watching their videos. As Spring is coming closer and closer the bright sound of Mainland HAS to be on everyone’s driving playlist.

Mainland will be preforming at ATYPICAL SOUNDS’ annual SXSW day party at Darwin’s Pub in Austin, Texas on Friday, March 18th at 3:15 PM. Don’t miss it!