Musicovery is an app that integrates mood-based listening with online radio. It does so in the Songza vein; however, in a much more simplified fashion. While Songza boasts twenty different moods, Musicovery selects the big four: “Energetic,” “Calm,” “Dark,” and “Positive.” The four moods are set up like a grid with the “Energetic” and “Calm” on the North and South poles and “Dark” and “Positive” on the West and East poles. The user selects an area on the grid and the service plays a song based on both where the selected area falls on the mood spectrum and additional genre preferences the user can select.
Sometimes less is more. Other times, less is just less.
While Musicovery’s inclusion of only four moods certainly lightens the workload of the listener, it does not provide the ultimate experience that a more complex service like Songza provides. The few mood choices make the listening experience haphazard and difficult to listen to if you are a listener who has specific taste. Additionally, Musicovery’s lack of activity-based customization reduces the overall efficacy of the platform. If a user isn’t feeling in a particular mood but is doing a particular activity, the user cannot utilize the platform. Finally, the abundant technological setbacks, like not having an app with iPhone compatibility and bugs on the desktop site, make the user experience a frustrating one.
Amidst the more negative analysis, there is a silver lining to Musicovery. I have never seen a more diverse and global approach to the online radio listening experience. Musicovery is a go-to for a listener with a wide range of musical interests spanning every genre and every country of origin. For a World Music lover like me, this app is a great destination for a more globally focused listening experience.
At the end of the day, Musicovery’s globally focused listening experience cannot compensate for its lack of mobile accessibility, glitches on the site, scarce mood options and lack of activity-based listening. While I would love to root for the little guy, I find myself sticking with the big guns like Songza (acquired by Google and integrated into Google Play) and Spotify… at least for now.