lena fayre

SXSW SPOTLIGHT ON: LENA FAYRE
March 18, 2016 11:38 am

When listening to Oko, Lena Fayre’s debut album, for the first time, I did a lot of giggling. She’s 19 and is already brimming with all this talent, so I really don’t know what to do other than laugh because of how good she is. I refer to this as the Steph Curry Giggle for obvious reasons.

Fayre gets those SCGs out of me because, similar to the Davidson product, her range seems to be limitless. In her earlier work, she was able to show off her pop star impression on “Love Burning Alive”, which has everything a great pop song needs: strong vocals, a catchy hook and a heavy handed innuendo pertaining to sex. All of it came easy to her.

On Oko, Fayre wisely slows things down and focuses on opening up her entire tool chest to get it to work in her favor. ‘The Tiger’s Bride” shifts from delicate to powerful seamlessly in a stripped down effort. For the most part, the instrumentals are buoyed by a single patch of drums, and with that, she’s still able to make a booming chorus that’s catchy.

By opting to go minimal, the structure of the song, or its sonic accompaniment isn’t what’s being focused on. It’s a wise move that puts Fayre’s dynamic voice as the engine of the song instead of just an alternator (I needed to call my cousin who works with cars in order to complete this clunky metaphor). On “Ophelia”, her voice conducts the song’s pace. The piano compliments her timid moments perfectly, and when she builds up to a moment, the strings soar with her. 

The moments of overt liveliness isn’t as prominent compared to her EPs, but they’re each more well deserved while fitting to the flow of the album. “Games” has a droney dance floor vibe that makes everything appear to be going in slow motion. And the all over the place glitchy paradise that is “Intimacy Is Me” is a true gem. Neither have the directness of her earlier work, but it works more effectively because of the intimacy that surrounds this entire record.

Lena Fayre is only going to get bigger and better, seeing how she’s only 19 and has already gotten the modern day sultry R&B style down to a tee already. I’m expecting to do plenty more Steph Curry giggles at her music in the future. It’s why we’re excited for her to be performing at our SXSW this year…….TODAY! If you’re in town for the festivities, be sure to check us out at Darwin’s Pub. We’re kicking ass there all day from 11:30AM-6:00PM.

And if you’re not in Texas and still unsure about who Steph Curry is at this point, please watch a Golden State Warriors game for christ’s sake.

THE BEST OF CMJ
November 16, 2015 9:02 am

Another year, another CMJ. It’s no doubt that CMJ Music Marathon is one of the best music festivals held in NYC where you can discover both local and international bands. The city turned into a playground for bands and made millennials stay up all night dancing to some catchy tunes. Not only did CMJ offer great music to our city but also incorporated daytime programming where people could learn about music politics, attend Q&A sessions with radio promoters, and even have a cheeky breakfast with music industry individuals.

cosmoih

Here at ATYPICALSOUNDS, we’re all about celebrating indie music so we curated three killer showcases with the best bands you need to know right now. Our first showcase on Thursday featured artists like Stolen Jars, Weaves, Methyl Ethyl, and IDGY Dean who slammed drumbeats along her soulful voice. Our biggest day party was on Friday at The Delancey and we had a lineup to fill all three floors. We managed to squeeze in Bent Denim to our lineup who were perfect to start the day with their calm shoegaze tunes. The rooftop crowd was amazed by Avi Jacob who nailed “Cannonball.” Wolkoff and Caveboy were also astounding artists who added an extra umph to the show. Beverly played at our last showcase at Cameo Gallery and performed smoothly with her breathy vocals. Lena Fayre, who’d been in all three showcases, closed the night with her deep, dark, and emotional tones that gave chills throughout the room.

Throughout the week there were many more artists we discovered that blew our minds. Australian band Good Morning played the Cake Shop on a Tuesday night and talked about their favorite video games after the show. We headed to The oberjikjDelancey later that night to check out City of the Sun who never fails to leave us in amazement with their rhythmic skills. Birch was playing on a Wednesday night at the Bowery Electric and energized the room with Michelle’s electric blue hair and dancy beats. Cosmo Sheldrake was a pleasant change from the guitar and drums we’ve been used to listening to. A multi-talented instrumentalist who creates a piece by putting together different sounds especially wowed the crowd with his improvisation skills. We headed to see the Brooklynite Oberhofer own the stage at Mercury Lounge and had a chat about his album Chronovision after his show behind the merch table. Saturday at The Delancey were dedicated specifically to bands from Australia. Gordi caught my attention with her acoustic guitar folk tunes and calming voice.

The BEASTS are are pretty damn good at this whole “knowing where to find good music” thing. Last month’s CMJ was an obvious reminder of that, and there will be plenty more where that came from. Just wait for SXSW….

Artist of the Month: Lena Fayre
September 4, 2015 2:02 pm

Lena Fayre isn’t some ordinary teenager out there. This 19 year old singer-songwriter from LA has already established herself as a talented pop musician among the indie music scene, West coast to East coast. She’s already caught Rolling Stone’s attention who described her music as “an angst-filled afternoon spent lip-syncing into a hairbrush.” People have been raving over her ‘darkwave’ Lorde-esque voice, which explain her millions of plays on YouTube and Spotify.

lenafayer

Her latest EP ‘Is There Only One?’ captures her emotional journey through her romantic loss. It’s a full compilation of songs showing “sadness, regret, bitterness and, finally, a shaky truce.” According to Lena, Instagram had played a big role in her past relationship, hence the cover art is basically a photo of her on Instagram showing a photo of her ex’s current girlfriend, who apparently gave an ‘ok’ to be on the cover. Talk about awkwardness! At least she was able to get inspiration and deliver some great tunes to the world, right? “I don’t want to lessen the meaning that this music has for me by like putting a pretty picture on my face on the EP.” Looks like she wants to lay everything out in the open by keeping things real. You go girl!

She describes her sound as “deconstructed pop”, pulling elements from a variety of pop singers who inspired her throughout childhood. In an interview with Austin Underground, she says “Pop has certain elements and I like to use those elements but in a different way and not feel that I have to fit in a certain genre, but I can use a pop aesthetic and pop sounds and kind of use it to my advantage in whatever way I want. Deconstructed pop just means I have a minimalist sound, but I can [still] use those elements.”
As someone who grew up in the same generation as her, I can relate to her pop music influences from the 90’s and early 00’s including Gwen Stefani, The Veronicas, and Evanescence. “Vocally, I got a lot of my style from Evanescence. The lead singer Amy Lee – I listened to her a lot growing up, and that genre of music so, kind of how she uses her voice as an instrument. I had never realized that that was a thing, that you can manipulate your voice and train it to do whatever you want. So [I] kind of listening to her at an early age [and] set the tone for how I’d use my voice now.” 

There is no mystery as to why Lena Fayre is our Artist Of The Month.  Now we get bragging rights that we were rocking with her before she was hugely famous.  Hey Lena, we see you.