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Four Quick Digital Marketing Tips
April 19, 2017 12:05 pm

Have you ever been interested in learning more about digital marketing? Perhaps you’re interested in building a website or tracking social media analytics for your business.

If you’re just starting out, navigating the world of digital marketing can be confusing.

To help us navigate this field more in-depthATYPICAL SOUNDS caught up with Ashley Panter, an Athens, Georgia-based digital marketing specialist with substantial professional experience in areas including website design, graphic design, and social media marketing.

Panter currently works as the marketing manager of UGA Small Business Development Center, and as the creative director of her company, Blu Mountain Expressions.  She is also currently a master’s candidate in the Emerging Media program at the Grady College of Journalism and Mass Communication.

Here are several tips Panter swears have been instrumental in her own development as a marketing specialist and an entrepreneur.

1. For someone new to digital marketing, what are essential tips about your field?

“For someone new to digital marketing, knowing which social networks your audience is on is key,” Panter says. “Taking it one step further, knowing which days and times your audience is online are also critical.  You don’t want to be pushing out content at times when your audience isn’t present.”

According to Panter, maintaining a balance between content consistency and diversity is essential to engaging your target audience.  Pushing content through multiple channels, i.e. graphic design, website design, UX, email marketing, etc., is a good strategy for maintaining a wider audience.

“My last tip for someone new to digital marketing is to not discount the value of your website,” she says.

She referenced her recent article “How Poor Website Design Will Affect Your Business“.

 

2. Talk about building your freelance network. How long did it take? How did you gain new clients?

Panter started by creating free flyers for professors’ courses around Augusta State University, where she received her Bachelor of Arts degree in communications with a minor in art.

“The first client I picked up was a professor’s church friend who owned a medical billing business,” she says. “I created a website for her for a menial fee of $300. At the time, that was a lot of money for me though. She was so happy with her website, she referred two of her friends to me. And the chain then continued.”

After two years of freelancing, she had built a network of roughly 20 steady clients, doing work ranging from “websites to business cards, logos, brochures, ads, promotional products, etc.”

According to Panter, being willing to be flexible on pricing, or even do jobs for free, is essential to building your client list when starting out.

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“[Technology] also helps you pinpoint your exact target audience which ensures you are pushing out the right content and messaging to be the most engaging to your target group”—Ashley Panter, Blu Mountain Expressions

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3. What is the role of tech in your job?  How has technology made it easier to work as an entrepreneur?

“Technology plays a huge role in my day-to-day job, but an even bigger role in my freelance gigs,” Panter says. “The ability to reach people via social media by a targeted digital ad based on a user’s age, location, interests is huge.

She explains that things like the ability to take notes on an iPad and capture quality video and audio with her smartphone make her job as a marketer and business owner much easier.

“Can you imagine being a marketer and being asked to create a flyer and market an event before technology? No InDesign, no Photoshop, no Illustrator, no social media, no email marketing. Wow, that would be a tough job.”

 

4. Talk about work-life balance.  How do you manage your daily life while being a successful business woman?

“Usually, I take on 3-4 freelance projects monthly, which require 30 to 90 minutes of time each,” Panter explains. “So, as you can see, I live by a pretty packed schedule, but find it easy to manage as long as I can keep everything organized and the line of communication open.”

She says that maintaining a work-life balance while completing a master’s degree is sometimes tough to manage, but she manages her commitments by being extremely organized and communicative.

Check out more articles on ATYPICAL SOUNDS.

Interested in checking out more of Ashley Panter’s work? Check out her blog here.

EXPRESS YOUR PINEAPPLE: REMINISCING THE SOUNDTRACK
October 28, 2016 4:20 am

So, here’s the thing. I’m supposed to write a serious music review, and I totally could, except it’s 2AM on a Friday and I’m watching Pineapple Express on TNT (We Know Drama). I should really be sleeping. That’s what a sensible person would be doing. They’d be sleeping there all numbly-bumbly thinking how sweet it is being asleep safe and sound right as rain, all cozied up gaining valuable, usable energy for the strenuous day that may or may not be ahead of them, I don’t know, I don’t know who we’re talking about. But I cherish that thought, that sleepy paradise. I want it so bad. Dammit if I could only just produce some content first lickety split. And also dammit because this is a great movie. I will, without a doubt, watch this entire thing right now instead of sleeping. Can’t leave Dale and Saul hanging.

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This soundtrack too though, this is a work of art. This is the real winner, all the way through til the end. This is a content goldmine staring me square in the face screaming “Hey what’s up let me just turn your whole world upside down for a second here thanks.” I’ve been thinking about this all wrong, what am I doing?! Well I guess about to review this movie soundtrack, that’s what I’m doing. Buckle up.

Okay first we have Paper Planes, duh. Gotta be first on the list. M.I.A. blew up that year, not saying all because of this movie, but hey I’m not saying otherwise neither. That was a great year for everybody. Stay woke. The song isn’t actually in the movie, but I mean everyone remembers that trailer, right? Fuck this is a good movie.

The real headliner is Electric Avenue from Dale’s sweet opening “you’ve been served” montage. Instant classic. The scene, not the song. It’s an old song. Eddy Grant was already “classic.” But the movie really brought him to the forefront, at least for me, and I’ll always be thankful for that. We need to focus on the good things in life. “Out in the streets!” That’s what he says in the song, and it’s pretty good, because it’s a song about a street. Pure genius.

Next up is the most dopety-dope song ever, and by “next” I don’t mean chronologically next, but rather in terms of my vaunted quality-assessment hierarchy, determined through my capacity as self-proclaimed official movie-soundtrack reviewer. I’m talking of course about Poison by Bel Biv Devoe, and if you don’t know that then you don’t know jack. Wake up. Your world is not as it seems. What a seriously good song, mad props to Pineapple Express. They really nailed it with this whole soundtrack. Jeez Louise!

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Uh oh, look out, we got a piping hot track coming fresh out the oven–Public Enemy‘s Lost At Birth. I like this scene because he says “melon farmers,” which is what they say instead of motherfuckers on TNT (We Know Drama). You’re not allowed to swear on television. Wow, Public Enemy really ties this whole scene together. Somebody did their job real good when they picked that song for this scene. What a sick nasty awesome so fucking sick movie soundtrack.

Damn there’s a lotta reggae on this mix. Wanted Dread and Alive (see what they did there? With the dread?! Cuz they have dreads!), a Bob Marley deep cut (well obviously), a reeeal laid-back Ring Of Fire cover (like Johnny Cash but way chiller). See, the movie is named after a kind of marijuana from the movie, and there’s a lot of people who sometimes associate reggae music with marijuana usage for some reason. So when a movie gets made about a hairy Mary Jane strain, they’re gonna mix up a little reggae in there. That’s just the world we live in. We didn’t choose it, we were born into it. Forced from the warmths of prebirth out into the cruel, unforgiving hellscape we inhabit every waking hour of our lives. I mean it’s just monstrous out here.

Well, that’s all the time we have for today. The movie is over so I’ve now fully exhausted my content resource. Thanks to all who participated, especially you still reading this and also the good people over at TNT (We Know Drama). Let it be known that this is a can’t-miss, won’t-disappoint, doesn’t-even-flinch-as-it-knocks-you-out-of-your-socks kinda flick, and if you haven’t seen it, well why did you read this entire review of a soundtrack for a movie you’ve never seen? Yeah, that’s what I thought, you’ve definitely seen Pineapple Express. It has a pretty awesome soundtrack. I know, right? Cool, glad we’re on the same page. Let’s be sure to always stay positive in the face of any near-universal suffering we might encounter on a regular basis. Okay bye!

JAPANESE WALLPAPER EMERGES FROM ITS COCOON
October 27, 2016 9:28 am

When I was 17 years old, I was doing what most other 17 year old teenagers do; playing sports, doing homework, driving a car for fun, I was even playing guitar a lot by most standards. But I was creating nothing like Gab Strum did in his seventeenth year.

He started the electronic pop project Japanese Wallpaper and released his first single “Waves” back in 2014. Even at this early stage in his career, the sounds he created were nearly on the same level as ambient titans Tycho and Boards of Canada. The ethereal, jovial tunes started drawing attention from some pretty well-known folks in the industry such as fellow Australian, Chet Faker. Also in Gab’s seventeenth year, he won Triple J’s Unearthed High competition. Oh, and his track “Breathe In” was also featured on the soundtrack for Zach Braff’’s follow-up to Garden State, Wish I Was Here. Seventeen! I think this goes to show how the state of modern music equipment has altered the music scene. If a high school kid fifty years ago wanted to make music with more than a guitar, he would find it incredibly difficult to do so. The tools to do so weren’t easily available yet. Now we can download software on our laptops and create magic.

Gab did his first tour of Australia back in 2014 with great success. He has since been putting out EP’s with some fantastic remixes in the last couple years. Most recently this year he released the single “Cocoon.” Earlier this year, he released a deluxe edition of his self-titled EP that came out in 2015 with a slew of new remixes. The remix of Between Friends” by Sable is a noteworthy track from the record. The single “Forces” featuring Airling is a smash. I think it’s safe to say that Japanese Wallpaper has a promising future ahead of him. He has a few tour dates left in 2016 if you happen to live in a major Australian city. I imagine he’ll make his leap over to the states soon enough and I for one will be right there in the crowd grooving along to these incredible tunes.

THE BLACK PARADE IS BACK IN A NEW WAY
October 19, 2016 11:23 am

“When I was a young boy, my father took me to the city, to see a marching band…”

This line of lyric is so universally known by the rock world that no one can hear this song and not feel some strong attachment to it. My Chemical Romance‘s immersive album The Black Parade was part epic, part tragedy filled with soaring highs and wallowing lows. Rock Sound magazine is celebrating the 10th anniversary of this legendary album with the story of the creation and life of The Black Parade and an incredible amount of content.

9390352-368-k802450A decade is a long time, in 2006, the Playstation 3 and Nintendo Wii came out, Casino Royal and Cars debuted, Justin Timberlake was bringing “Sexyback, Shakira’s hips didn’t lie and Daniel Powter was still having his bad days. This was a year of strong movement in pop culture and punk rock was being redefined. My Chemical Romance way making one of the biggest movements because of their raw style of music, fashion and tone in their genre defining The Black Parade.

Rock Sound’s October edition is an essential for any punk, emo, rock or ska fan. There is a beautifully told story of MCR’s creative process of The Black Parade and its life and impact it had on the band. It is filled with a lot of funny small stories and interesting insights on why the band took a break and how they dealt with all of these changes.

However, the part of this edition that seems more interesting and gripping is the cover album that accompanies the issue. Rock Sound gathered a grand collection of artists deep in the indie rock world to cover each song on The Black Parade giving each track new life while saluting them with praise and honor at the same time. From Escape the Fate‘s similar and powerful rendition of “Dead!” to Twenty One Pilot‘s heart breaking performance of Cancer and Against the Current‘s different take on Teenagers, this album brings new life to The Black Parade while reminding you how truly amazing this album was and still is.

I would recommend anyone and everyone who is a fan of MCR, The Black Parade, punk, rock, indie, ska, heavy metal or good music in general to pick up this epic issue of Rock Sound with the additional tribute album. MCR is also celebrating this 10th anniversary with a special deluxe edition that any fan NEEDS to get, you can’t miss this. The Black Parade is amazing in both forms and may their music and memory carry on.

WALKFORADOG IS AS EASY AS ITS NAME
October 14, 2016 9:51 am

Having to trudge through the overpopulated, polluted-as-all-hell maze that is New York City every day can be dispiriting. Shoulders are bumped, footwear gets dirty, and faith in humanity is questioned. Perhaps the one glimmer of hope most people here get all day is the moment a cute dog waltzes past them with a big smile on its face and no worries whatsoever.

Dogs have no idea that we’re all prisoners to capitalism, nor do they complain about being surrounded by concrete and steel barriers that are illegal for them to pee on. They’re just happy to be outside! It’s fresh air time. Dogs are the living embodiment of optimism and being able to see them throughout the day helps me treat others slightly better than I normally would have. Thank you, dogs. You inspire me to be a slightly less terrible person.

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More than anything, I want to show my appreciation for dogs and help out the ones not lucky enough to have a home yet. But because life, especially in the city, is just an endless cycle of work and commute, there isn’t much time to do that. This is why I got so excited when I heard about the app WalkForADog.

From a functionality standpoint, WalkForADog couldn’t be simpler. All you have to do is set up an account, select an animal shelter you want to raise money for, keep the app open, and then walk. The more you walk, the more money you raise for that shelter. That’s it. Seriously, it’s the easiest thing in the world. Why aren’t you doing this.

You see? I shouldn’t have to persuade you any longer. Just download the app and start helping out some dogs in need. They already do so much for us!! It couldn’t be any easier and there is nothing stopping you from trying it out.

HER NAME IS BANKS
October 12, 2016 5:35 pm

Her name is Banks and she should be on your your radar by now. If not, no worries we have you covered—you won’t lose any indie points yet.

Jillian Rose Banks, known by her fans as BANKS, started gaining buzz in 2013 when she toured internationally with The Weekend. Since then she’s performed on Jimmy Kimmel Live, and has been featured on Grey’s Anatomy and the Divergent soundtrack.

BANKS makes beautifully haunting pop music that is intricate and witchy (check out tracks titled Haunt and Poltergeist). If you’re a fan of Halsey, you’ll definitely vibe with banks, as they both deliver the edginess mainstream pop needs.

She doesn’t shy away from talking about serious issues like depression and emotion in her lyrics, which is an important for a mainstream artist to address.

I think there’s this stigma and this fear. I’ve experienced it in business as a woman; people call you emotional when you’re just saying what you want. It’s actually not emotional, it’s just factual. And I think people kind of put this projection onto women like they’re being hysterical, bitchy or like a diva when they’re just working and being strong. I think it’s not only important to be connected to your emotions, but also to not feel like you’re being emotional when you’re not. [Learning] that has actually really helped me to feel empowered,” as told to ID magazine

On her newest release, The Altar, she belts out assertive, sneering lyrics on the lead single, “Fuck With Myself,” that just might prove her edginess the key to her longevity.

Her name is Banks and she’s on her way to becoming a bonafide pop icon, so you’d better not forget her name.

MELO-X KNOWS WHAT IT TAKES TO CATCH BEYONCE’S ATTENTION
October 7, 2016 12:58 pm

MeLo-X  is traveling at warp speed. Pedal to the metal. The Brooklyn-based multimedia artist has a boundless artistic vision that rejects the conventional division lines between sight and sound.

Although best known for his collaborations with Beyoncé—the free-spirited rapper and hip-hop producer has also directed and scored films, designed art installations that they have at the MoMA and Guggenheim, is a trending fashion tastemaker and an advocate for staying grounded and true to your roots.

It would be difficult to find an artist in Brooklyn with a more varied palette than MeLo-X, and that’s saying a lot.

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The self-proclaimed Renaissance man—born Sean Rhoden—got his first big break in 2014 following the release of Beyoncé’s self-titled surprise album. MeLo-X released an unauthorized collection of remixes titled Yoncé-X EP  which when picked up speed and went viral, eventually catching the attention of Queen B herself.

And there’s no one more powerful, more influential in the music biz than Beyoncé.

Pop artists are often treated as gods living among mortals—transcending human existence and amassing devout worship. If ever there was a pop artist that fits—if not demands this treatment from her fans—it would be Beyoncé Knowles.

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So when MeLo-X was asked to co-direct the accompanying film scores to Beyoncé and Jay Z’s On the Run Tour, he jumped at the opportunity and didn’t look back.

Soon he was flying out to LA to help Beyoncé co-write and co-produce tracks “Hold Up” and “Sorry” off her 2016 album Lemonade.

Keep in mind, producing a Beyoncé album isn’t a typical of the industry. Rather, to visualize the scale of such a project, it’s easier to liken the undertaking to that of a Hollywood blockbuster—dozens of writers and producers converge on each track to produce the most immaculate, pungent production possible. But that’s exactly where MeLo-X excels—collaboration.

His sparse productions, often centered around spaced-out percolating frequencies, give a dark, spatial depth to the music he touches—his voice is understated yet distinct at the same time.

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Both his overall aesthetic as well as his affinity for collaboration are in full view on his 2015 solo CURATE EP which features music from buzzing hip-hop artists Little SimzKilo Kish, and Raury—he also released an interactive app to accompany the EP allowing fans to create their own remixes.

2016 has been nothing short of a whirlwind for MeLo-X. He hit the year off with another remix collection, titled Adele-X, centering yet again on the music of a pop music enigma as his subject.

MeLo-X  also recently released a track with glitch-centric electronic artist Machinedrum called “Angel Voice”—as well as helping produce track “Cleopatra” for up-and-comer Queens-via-Bengal hip-hop buzz magnet Anik Khan.  While it might be impossible to tell what MeLo-X will take on next, it’s certain he won’t be slowing down his pace anytime soon.

iOS 10: THE GOOD, THE BAD, AND THE USELESS
October 4, 2016 5:52 pm

The craze of the iPhone 7 and 7 Plus a few weeks ago and the flood of memes about it having no headphone jack is basically all everyone was talking about in September. Surprisingly though, iOS 10 seems to be where the actual rich changes are in Apple’s products. iOS 10 is good, a nice upgrade for those who are obsessed with more flash and less function. There is a huge amount updated, and I won’t go through all  of it, but here are my impressions of having it so far.

THE GOOD:

It is fun. It is entertaining. Siri is smarter and opens programs for you or just does what you ask with certain apps, like finding you directions to the closest gas station. The iMessanger has been greatly overhauled, almost too much for my blood. Maybe it is my age, but I don’t need ALL these features. You can draw with cool effects, send messages that slam into the conversation and search all sorts of gifs to send friends. Don’t get me wrong, I love all these things, but it getting to be too much. Like how often am I going to honestly send a neon drawn picture with kissy lips appearing all over it? The change in shape and design of alert banners seemed odd and unnecessary at first, but I’ve gotten used to them, they just hover for too long in my opinion. One of the best, and my favorite, things is that I can finally delete a lot of iPhone permanent apps that weren’t previously aloud to be deleted, so I am very happy about that. Also the quick menu that you get from the bottom is a little weird, but not terrible, the fact that you can swipe to media that is being played and change it there is pretty cool, but still slightly cumbersome.

 

THE BAD:

It is getting messy. I had to download ANOTHER app called Home which I automatically put into my group of dumb apps that I don’t need and just take up space. The messenger keyboard will sometimes get stuck sideways making me have to restart the app just to fix it so I can type. When I double click the home button, the app will shift sideways and I can’t select, scroll or close them, and so I have to lock my phone and unlock it to  get it to function correctly again.

 

THE USELESS:

Like I was saying in the “Good” section, the messenger is getting too cluttered, and has too much different functions that I am never going to use on a daily basis. The forced install app Home, which connects itself to you home system of light, TV or other electronics), seems cool, but if you don’t have everything already set up and have Apps or remotes for those things, you won’t ever need it. I guess it can be helpful because who really wants to get up to turn off lights with a light switch anymore? That was so last millennium (heavy sarcasm).  The new left swipe list of new and alerts looks unorganized and pointless to have, just like before, but now it is slightly different and I have no desire to learn how to use it effectively.

 

All in all getting the update isn’t that bad, it just has so much hullabaloo and so many bugs that it is kind of annoying. It is fun for sure, it really is, but it feels like a stupid app you download for fun because your friends did, but unfortunately it is permanently here and essential to the future function of you Apple device. I hope for some good updates and cleaning of iOS 10, because it does have the potential to be something great.

TWO DOOR CINEMA CLUB IS THE SHAMROCK MUSIC KING
September 29, 2016 5:27 pm

Two Door Cinema Club are an Irish indie rock trio that seemingly just want to dance. Alex Trimble, Sam Halliday, and Kevin Baird make music that instantly plug ear-worms to your cerebellum with instant infection. Their music videos are also as infectious, showcasing the band’s quirky, yet honest, sense of humor. Forming in 2007, while the lads were still in school, they have since released two full-length albums, with one on the way in October, and a handful of EP’s. They have gained a substantial following in their home country of Ireland, and are doing the same in the US with incessant touring and festival appearances.

Prior to forming Two Door Cinema Club, the trio performed as a band in their teenage years dubbed “Life Without Rory”. The band, released 3 demos,  finished dead last in local competitions, and decided to move on to greener pastures. The trio came back together to form another band without a full-time drummer and settled on the name Two Door Cinema Club after Sam Halliday’s mispronunciation of the local movie theater the Tudor Cinema.

Two Door Cinema Club released an EP in 2009 titled Four Words to Stand On that gained a little interest. Their first full-length record, Tourist History, was released in 2010 with the band finding their niche. Tourist History went on to be selected for the Choice Music Prize for Irish Album of the Year. Follow-up album Beacon was released 3 years later to similar reaction pushing the band to release a four-part tour documentary entitled What We See. An EP, Changing of the Seasons, came in 2013 coupled with a jump to Parlophone Records in 2015. Their third proper album, Gameshowand first for Parlophone, is slated for release in October, 2016.

Two Door Cinema Club will be featured at the Austin City Limits Festival on October 1st, and will continue touring North America through November 2016.

VIBBLE: SMALL START WITH GREAT POTENTIAL
September 28, 2016 11:18 am

Vibble, for all intensive purposes, is your personal mix board. With transitions, samples, and faders, Vibble gives you the sense of being a DJ while cutting out the complications. It is stylistic, easy and fun to play with, a for sure download for someone who asks always wants the AUX cord in the car. However, the app is pretty minimal and would need a lot of updates and expansions to amount to something of real substance.

The App runs with Sound Cloud. You can search Sound Cloud through this app very smoothly and very fast and add the song you want to a simple playlist. You can play a number of different samples right over the tracks adding air horns, drum beats, and vinyl scratches to whatever you like on Sound Cloud.

I love Sound Cloud as much as the next person, but the fact that this app only uses Sound Cloud is pretty limiting. Even artists like Flume or Porter Robinson which have a strong presence there, don’t show up with any music inside the app. So unless you know a whole mess of small time artists off the top of your head, it’ll be difficult finding anything worth mixing and fooling with. I’m not a pro with this app either, so I might be missing how to use certain parts like saving music playlists or bookmarking artists, but as of now I haven’t found a way to retain any mixes or set-lists that I’ve made.

With all this said, it doesn’t mean the app is great in concept. The accessible fading and samples are refreshing, the design of the app is bright and fun, and the potential for greatness is there. I can’t wait to see this app a couple of months from now, it’ll be the new way to listen to your Sound Cloud favorites.