Tunetap: Destined for Greatness?

Tunetap is a site that allows users to discover local shows and petition for artists to create more shows. It also allows those artists to crowdfund for shows, and get to know their fans through statistics generated by the Tunetap site. By pre-selling tickets, artists can fund the shows themselves while proving to venues that they can and will bring an audience to their events.

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The idea for the site first became known in 2014, when Cornell University student Feifan Zhou entered the Johnson Shark Tank competition. The yearly competition awards a cash prize to Cornell students looking to open a startup, and Zhou and his team won $1500 to create Tunetap. Prior to the competition, Zhou and his colleagues produced their first show using Tunetap at Cornell just two months after launching. They generated a profit pre-selling tickets, when many shows don’t break even the first day.

The site is a little bit tricky to navigate. Before an account is created, the site features various explanations of what it can be used for. This is great, since there aren’t really other sites that provide the same service as Tunetap. However, once a user is logged in, all they see is a search bar above a list of artists that the user may or may not be familiar with. There’s a live chat feature at the bottom of the page, but when the user opens the chat window, they’re greeted with the message “We’ll be less available during holidays. If there’s no response, you can reach us at thetap@tunetap.com”. What holidays? It’s September. Unless they’re all taking off for Yom Kippur.

Users can search for artists to petition for shows, but they are limited to the artists who have created accounts with Tunetap. Searching for local events result in the user being brought to a white screen with a huge Tunetap logo on it and nothing else.

Tunetap is a great idea, but its creators won’t be able to realize that greatness until they can secure more artists to use the service and get the word out about what they can do for fans, venues, and promoters. I would bet they’re capable of it too; the company’s Instagram page, which hasn’t been updated in 2.5 months, and features only 47 posts, already has over 9,000 followers.

Tunetap could be something really great. Let’s see if they can put the time into making it that way.

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