Instagram has announced it will start to change the way you see your feed, using the algorithm that its parent Facebook uses. As we all know and love it, the popular photo sharing app works chronologically, allowing you to see the latest posts by anyone you follow, or anyone that uses a tag you’ve searched. This has proven time and time again to be an incredibly powerful tool for people who have boosted small businesses and grown a significant following because of their higher than average posts. In a way, it feels like Instagram is betraying us, adopting an interest-based feed that succumbs to Facebook’s way of timeline. Something that once allowed Instagram to differentiate itself from the everyday combat on social media to be the highest-rated and “worthy” of being on the top of a news feed has now become standard.

We all know stories of people who have gained national, even global recognition for their posts. Teachers who quit their jobs to become yogis, jobless photographers getting messages from Ralph Lauren, and other huge-named clients. Thank you YOUTUBE for granting a number of our most loved artists the chance to show themselves off on a global platform that ultimately led to stardom. Unfortunately, this modern tool of allowing people to follow their creative dreams through Instagram, a successful feat for many, will soon become lost again in the sea of already-popular accounts. Here’s the official notice by Instagram from days ago:

Screen Shot 2016-03-21 at 12.36.24 PMThank you for suggesting posts and profiles “based on posts you’ve liked” or “pages you follow.” Let’s leave it at that, shall we? Personally, I want the option to see what Instagram thought was important for me, and they already provided it. That was good enough. Otherwise, how will you know how much fun my team had at SXSW if Instagram didn’t think it’d be a favorite of yours because you’ve never liked photos from that festival before?

This also seems like just a jump towards more paid promotion. Sure, this is a business, and ‘grams gotta do what ‘grams gotta do. But the backlash has been clear. There’s even a petition circulating to get them to stop. and I just hope Instagram sticks to its promise and listens to what their regular users have to say, and act accordingly.


Written by Annie Paul