What’s the Deal with CÜR Music?

CÜR Music doesn’t exist yet. In fact, I wasn’t entirely sure what it was. The CÜR Music website describes it as “…a new streaming music experience that intersects Pandora and Spotify for listening on the web and mobile devices.” Their Facebook page is even more vague, stating that CÜR Music is “Changing the way you listen [to] and enjoy music. Coming soon for iPhone, Android, Tablets, and the Web.” Great, thanks guys. That clears up everything!

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My guess is that the service plans to take the algorithm generation capabilities that Pandora uses to create randomized playlists, and merge it with the playlist creation and social features of Spotify. This would create a randomly generated playlist that allows the user to save any songs they like. However, Spotify already does this with their radio feature, seeding a new playlist with any song or artist in their database.

Some serious digging revealed that CÜR Music originated in 2012 as Raditaz, an Internet radio streaming music service for the Web, iOS and Android. It allowed users to create their own stations, as well as listen to over 200 stations created by Raditaz. At one point, the service had more than 23 million songs available to listeners, but seemed unable to compete with services like Pandora and Spotify.

It’s interesting, then, that the initial quote above from the CÜR Music website states that they’re looking to create a service that features elements from both of its biggest competitors. Will they be able to pull it off? There’s little information on how the service plans to function, only a text box on the CÜR Music website where you can enter your email address for updates.

An article released in January by PR Newswire states the service had planned a “mid-2015” launch, but it’s already August, and that has yet to happen. The article then offers another infuriatingly vague description of the service, saying CÜR Music is “not about streaming, it’s about what the music means to you and how you want to express that to the world.” I guess we’ll all have to wait and see how CÜR Music decides to express what music means to them.

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